Das Merch X Circular Economy
Das Merch explains: Why does Circular Economy concerns us?
We’ll tell you what the Circular Economy means to Das Merch and how we employ its principles.
We’ve already talked about what Circular Economy is and how it works. Let’s take on more step further and look at our personal approach to the matter and analyse its integration in our business model.
Firstly, Let’s Talk About WHY
Why are we doing this? In short, because we can not close our eyes to what is happening to the nature of our World. We do not want to appeal to the moral but caring for environment fundamentally has the moral aspect in it. Away from the moral side – we have set our realistic goals for the future to fight environmental degradation.
Our founder Klaus has been producing textiles with our subsidiary label Vresh since 2012. We do not fool ourselves and others: textiles is in every sense a “dirty business”. We do not want to whine or complain, but unfortunately our consumption driven economy has ensured that society expects their T-shirt to cost less than their take-away coffee. Did anyone take a closer look and carefully considered how is this even possible? Unfortunately, no. But do not fool yourself, it happens at the costs of all of us through rapidly damaging our environment and especially at the cost of third World societies that are underpaid and work under harsh conditions.
The big fashion labels with their poor quality new weekly collections are very good at making us forget what price the nature and future societies would be paying for the joy we get now by buying new clothes. Marie Kondo and Netflix at the beginning of the year kindly reminded us our consumption pattern and that we still have a long way to go towards more sustainable society
On average, every adult has 95 garments (without underwear and socks). Every fifth garment (19 percent) is almost never worn.
Our consumption appetite definitely pleases fashion brands and have a positive impact on their income statements, but on the other hand it creates damage that would take decades to restore.
Step by Step
Everyone knows this feeling of restlessness, the urge for changes as well as fear of hurdles to start something new. There were many considerations and conversations in 2018, but Klaus has finally realised that the industry needs changes and these changes can come from each one of us. Decision was made – sustainability and circular economy approach should be integrated into Das Merch business.
We have been cooperating with textiles producers in Portugal since 2015. All of them are small family-owned businesses, therefore we were able to establish friendly relationships with each one of them or we can even say that we are like a big family now. Wanted changes could not be done without the input of our beloved Portuguese producers. Therefore, it was not just about changing our business, but also theirs. After first conversations, it was clear that we share the same values and envision our future as eco-friendly and socially responsible businesses. On the same vein of changes, we agreed on implementing eco-friendly solutions in our processes and even simple ones matter: all lightbulbs used in our supply chain are energy saving, none of fabric remnants are thrown away etc., we agreed that we need to implement sustainable decisions whenever possible, for this purpose we even add 20% to every invoice we receive from our producers.
Our Circular Merchandise Revolution
Further discussion with our partners led us to the decision to use only fully organic and recycled materials and we believe that is a big step towards what we call Merchandise Revolution. With this decision, together with re-use of fabric remnants, Circular Economy principles are finally directly incorporated into our business.
What the use of organic and recycled fabric means in a nutshell:
- zero fertilizers, pesticides and other chemicals;
- significantly less energy consumed;
- no extensive dying;
- less CO2 emissions;
- lower dependance on fossil fuels;
- lower pressure on fresh water sources etc.
Putting these statements into real world, it is estimated that producing T-shirt from fully organic cotton saves the same energy as 60W bulb would require for an hour; saves amount of CO2 that an average car would emit in 1km drive; saves more than 400 of fresh water. That is only for one T-shirt, think about if you want to dress 100 employees.
Similarly with recycled polyester that does not even lose its quality when recycled. Polyester’s main raw material is fossil fuel and producing it requires vast amount of energy that is prevented by using core principles of Circular Economy.
Circular Economy in the Textile Industry
Here you can see a short summary of the key points that the circular economy in the field of textile production tackles:
It is no secret that washing damages the color and the fabric of poor quality fast fashion products, therefore we change clothes often. To tackle this problem we aim to produce only high quality products that last longer without losing their initial feel and colour. Also, we are already active in the recycling of fabrics and trying to share our knowledge to educate people about the textile industry, its processes and damage to the environment. These are the parts we already in regarding Circular Economy model, but there are more to come!
That’s Just the Beginning of the Merchandise Revolution
We are working on the next steps. However, it was important to us to be able to offer you and your organisation sustainable clothing solutions as quickly as possible. But we still have a long way to go, because sustainability is becoming an increasingly important topic in our production processes. The usage of organic and recycled raw materials as well as production directly in Europe are the first steps towards the sustainable future.
Stay Tuned and Join Us!
So join us on our journey and support our changes with your orders. In that way, we can work together to ensure that the merchandise revolution shows that merchandise must be qualitative, creative and sustainable to put your brand in the right light. Join the Merchandise Revolution!