Das Merch X Meaning


Why Your Awareness Campaign Needs Merchandise

Sustainability, health, feminism, social justice… These are the salient topics that the modern world is concerned about. These topics deserve the attention and must be at the heart of our agenda. For this purpose we need awareness campaigns such as “Test together” in Austria by Gilead Sciences. They help to raise public awareness that eventually will lead to changes. Textiles are a great way to help carry out the message of awareness campaigns while garments are worn for a long time after the campaign ends.

Test Together – Awareness Campaign with Message

The campaign presented at the EuroPride 2019 in Vienna pursued the goal to motivate people to take HIV test with the slogan: Test together! 

“We live, we love, we test” was another message carried out during this awareness campaign. It deals with the issue of HIV in EuroPride as well. The idea was to inform people about HIV tests. Organisers tried to explain that regular testing should become a regular routine since it is free of charge and anonymous. They also tried to convince people that the society’s health depends on each of our consciousness. You can read more about the campaign.

Merchandise for the Europride

In order to widely spread the message during the Pride Run at the EuroPride in Vienna, we designed eye-catching polo-shirts for the whole team of Gilead Science. Our great concern was to make the design and a message in a way that shirts could be used for EuroPride Medical Day and other related events because then they would also be sustainable according to the principles of Circular Economy that we encourage others to employ.

Awareness Needs Merchandise

We firmly believe merchandise is a great tool to make social concerns visible. Textiles help to bring ideas closer to people, relate themselves to the issue and express their concerns. If you’re considering to start social campaign on an important topic and want to make it more visible, we can be your first contact regarding merchandise. We would be more than happy to advise and offer our help for the sound social cause – just get in touch!

This is how awareness campaigns become almost self-fulfilling:

Polo-shirts with meaning
Meaningful shirts
Branded even shirts