Das Merch X Meaning
Merchandise with the Meaning
Why Your Awareness Campaign Needs Merchandise
Sustainability, health, feminism, social justice … these are the salient topics that the modern world is concerned about. These topics deserve the attention and must be at the heart of our agenda. For this purpose we need awareness campaigns such as “Test together” by the AIDS helps Austria and Gilead Sciences. They help to raise public awareness that eventually will lead to changes. Textiles are a great way to help to carry out the message of awareness campaigns while they are happening and long time after they end.
Test Together – a Campaign with Message
The campaign was presented at the EuroPride 2019 in Vienna and pursued the goal to motivate people to take HIV test with the slogan: Test together!
“We live, we love, we test” was another the message carried out during this awareness campaign. It deals with the issue of HIV in EuroPride as well. The idea was to inform people about HIV tests. Organisers tried explain that regular testing should become a regular routine since it is free of charge and anonymous and convince people that the society’s health depends on each of our consciousness. You can read more about the campaign here.
Merchandise for the Europride
In order to widely spread this message during the Pride Run at the EuroPride in Vienna we designed eye-catching polo-shirts for the whole team of Gilead Science. Our great concern was to make the design and a message in a way that shirts could be used for EuroPride Medical Day and other related events because then they would also be sustainable according to the principles of Circular Economy that we encourage others to employ.
Awareness Needs Merchandise
We firmly believe merchandise is a great tool to make social concerns visible. Textiles help to bring ideas closer to people, relate themselves to the issue and express their concerns. If you’re considering to start social campaign on an important topic and want to make it more visible, we can be your first contact regarding merchandise. We would be more than happy to advise and offer our help for the sound social cause – just get in touch!
This is how awareness campaigns become almost self-fulfilling: