The new style of the city of Linz

The new Linz City T-shirts are here! They perfectly reflect the new “L_NZ” branding, combining minimalistic design, high-quality organic cotton and a clear message: Linz is changing. With their striking colors, they bring the new, fresh appearance of the city to the public.

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Linz dressed in a new way

The T-shirts specifically draw on the shades of Old Town Hall Pink, Fiberglass Blue and Steel Blue, which represent the new Linz branding. The soft pink refers to the city's historic heritage, while the fresh fibreglass blue and the distinctive steel blue reflect the industrial and modern side of Linz. These colors create a harmonious interplay and a high level of recognition, which stylishly underlines the new appearance of the city.

Choose your color

The shifted “i” in the “L_NZ” logo is not only a creative design element, but it also symbolically opens up space for innovation, creativity and solidarity — key values that distinguish Linz as a “Future City of Respect.” The new logo stands for the transformation and modernization of the city. The three shirt variants “g_rls”, “b_ys” and “h_mans” ensure that everyone can identify with the new city branding. This not only makes a fashion statement, but also actively promotes the vision of an open and progressive city to the outside world.

The conclusion: Linz bears the future

With these T-shirts, Linz is not only wearing a new outfit, but also presenting itself as a city on the move. The colors tell the story of a place that combines tradition and future. Whether historic pink or modern blue — the designs stand for change and consistency. Sustainable materials and innovative branding make the shirts a strong symbol of style, solidarity and progress. Linz remains true to itself and reinvents itself at the same time — and this is reflected in every detail of this collection.