What most brands are doing wrong with merchandise
The event is getting closer, the pressure is increasing — and suddenly we need T-shirts quickly. The main thing is that the logo is big on it.
It's a shame, because something really good could be created right here. And so much untapped potential falls by the wayside...
A brand is what someone says about you when you're not in the room. Jeff Bezos is said to have once formulated it in a similar way.
And that pretty much sums it up: A brand is not the logo.
It is a feeling, an emotion, a world that you enter. A world that you have access to, want — or don't want to.
Brands that people love offer more than just a product — they create a sense of life, they create meaning. That's why fans camp before the new iPhone release or wear Waldviertel with conviction. Because strong brands stand for something. For something you show off.
And people don't wear merchandise to walk around as a big advertising space, but to show that they want to belong to a brand world.
This is exactly where two crucial questions arise:
1. What feeling, which attitude, which values do we actually convey — and does our merch really fit the brand world?
2. How do we design our merch so that you don't even want to take it off?
Preferably with: well-thought-out design, beautiful colors, matching the brand — inviting instead of cluttered.
And with a genuine focus on quality. Fabrics that you like to wear — not cheap goods that disappear in the closet once you wear them.
Because that is also a statement.
Because brands with attitude invest in merch with attitude.
Dieser Text wurde verfassst von:
Michael Leonhartsberger
Salut, I am Michael Leonhartsberger. As a lettering artist, I design lettering by hand - so that it not only looks good, but also works as it is intended. Whether loud or quiet, elegant and reduced or rough and expressive - the form emphasizes the content. And every style tells its own story. And yours deserves to be told in a special way. I help brands to become unique - with strong branding, hand-drawn lettering, emotional typography and great attention to detail.
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FAQ
We offer various shipping options, from standard to express. Depending on your location and the urgency of your order, we can arrange the best shipping solution for you. Delivery to several locations is also possible.
For orders of 500 pieces or more, we will create a sample (for a fee) on request after the order has been placed. For small orders, we can send you a package with various customer projects. You can easily book this package by scrolling down and clicking "Order sample".
Sustainability is the core of our brand. We use materials from ethically responsible sources almost exclusively (more than 95% of all orders) and work with production partners who are committed to environmentally friendly practices. In addition to sustainable materials, all textiles are produced in the EU. We have a close relationship with our production partners and employ a tailor shop with around 10 employees in Fafe, Portugal. In addition, we only work with GOTS-certified printing companies. If you want to know more, check out our sustainability page.
Since we manufacture the products directly and do not use blanks from other brands, we can still produce your desired product after several years. Should a material or accessory no longer be available from one of our production partners for any reason, we will find an individual solution for you with our team in Portugal.
Feel free to try out our configurator to see how your design looks best on the various products. However, if you have any specific questions, feel free to contact our team.
The fastest way is through our configurator. Live pricing is integrated there, so you can see how the price changes with every design change. If you need a written offer, please contact us using the contact form.
Our minimum order quantities start at 50 pieces per design. This means that you can order a t-shirt or hoodie in different sizes, but you must buy 50 pieces of the same T-shirt in the same color with the same design. For socks, we have a minimum quantity of 300 pairs per size range (e.g. 39-42 or 43-46). Take a look at our configurator, there you can see exactly how much your design will cost.
Delivery times vary depending on product type and order quantity. We can deliver some products such as t-shirts and hoodies in our standard colors in around 4 weeks, but in general, you should always plan for 8 weeks. For specific time estimates depending on your order, please contact our customer service.
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