When you look at the startup scene in Austria, one thing quickly stands out: Many of the top startups that take part in major events and award ceremonies such as the EY Scale-Up Awards, the Born Global Champions or the Futurezone Awards, are customers of Das Merch. Why is that so? Successful companies know early on how important good merchandise is for building a strong corporate brand and a solid team culture. Here are the reasons why the best startups rely on merch from Das Merch.

Merch as an identity maker

Startups that want to grow and establish themselves on the market must focus heavily on their brand identity. Good merch isn't just an accessory — it's a statement. Whether T-shirts, hoodies or shoes (new product alert!) with the company's logo and values on them: These pieces become a visible expression of corporate identity.

Employee retention through merchandise

Successful startups invest in their team at an early stage. Good merch strengthens team spirit and motivates employees to spread the brand to the outside world. With high-quality, well-thought-out merch from Das Merch., emotional attachment is created, which goes far beyond simply wearing a logo.

Sustainability as a key factor for image and trust

Sustainability is an important and relevant topic for modern startups. At Das Merch., we attach great importance to sustainable and fair production within Europe. This does not only strengthen customer trust, but also improves the corporate image. Because sustainable merchandise sends a clear message: “We take responsibility and care about our environment,” which is perceived positively both internally and externally. You can find out more about sustainability here.

Employer branding for Generation Z

Generation Z and millennials, who increasingly dominate the labor market, value companies that embrace sustainability and social responsibility. By focusing on environmentally friendly merchandise, companies show that they take their values seriously and therefore attract talented employees.

Our successful start-up customers

‍
Many of the startups that care about sustainability and environmental protection are already customers of Das Merch. Brands like Refurbed, Quivo (formerly Logsta), Neoom, myflexbox, Storebox, AGILOX, Journi, Storyblok and many more have made a name for themselves not only with their innovative business ideas, but also with their sustainable merchandise. These companies show how strong a good and responsible brand strategy can be in the start-up phase and how important it is to work with the right partner who shares their values. By the way: You can read more about our customers on our projects page!

Why Das Merch.?

Startups don't just need merch, they need the right kind of merch. We not only offer stylish, but also sustainable products that inspire both employees and customers. Our production in Portugal under fair conditions ensures that every product meets the highest standards — for the environment, the employees and the brand.

The best startups in Austria know that — and that's why they rely on us — Das Merch.

‍