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Wiener Linien has decided to send a clear signal for diversity and inclusion. For their Pride campaign, they've teamed up with us to develop a collection that celebrates pride, diversity, and sustainability. Together, we have created a unique collection that focuses on the values of tolerance and equality.
“Sustainability, quality and a trusting collaboration make Das Merch. the perfect production partner for us.”
Sabine Ludwig
Wiener Linien
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Unity through design
Our collaboration has resulted in an impressive collection that was produced using a sustainable digital printing process. Each print was applied as a positional print to ensure that every T-shirt looks identical — exactly what the customer wanted. This method underlines the unity and cohesion that the Pride campaign embodies and shows that even a large company such as Wiener Linien is firmly on the side of diversity and inclusion.
Creative and sustainable implementation
The T-shirts are made from 100% organic cotton and are produced in an environmentally friendly way. Particularly creative: Wearers were encouraged to personalize their T-shirts by shortening them to crop tops. This not only promotes creativity, but also ensures individual expression within the unit. This initiative shows that Wiener Linien not only provides passive support, but also actively contributes to individual development.
A strong message for a strong community
The Pride collection from Wiener Linien is a complete success. It shows not only stylistically but also in terms of content that no challenge is too great. By personalizing the T-shirts, the message of diversity and acceptance is carried to the world. With this collection, Wiener Linien is sending a strong signal of solidarity, tolerance and the active promotion of diversity.
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